Ugly veg the new trend?

Now this caught my eye on the news up in Cannock today, no reason to discriminate against odd shaped veg in my opinion. All shaped veg and fruit are accepted at gardenchief towers. Most home grown garden veg isn't up to supermarket shape standards, and more the better for it.

http://www.guardian.co.uk/environment/2012/sep/27/ugly-fruit-vegetables-supermarkets-harvest